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Privacy Policy

Privacy Policy

This privacy policy applies to the processing of personal data that we collect or you submit when you visit and when you use our app.



1. Our statement on privacy

2. Collecting & using your personal data

3. Sharing personal data

4. How long do we store your data?


At PADAUK DENIM, it’s our mission to give you a great fashion experience right from the moment you start browsing the many styles from our brand, to the time that you actually receive your order. As part of your shopping experience with us, we want to ensure you that we protect and respect your privacy and handle all your personal data with care.

We uphold the following principles when handling your personal data:

1. We collect and store data for these main purposes:

  • Packing and delivering your order
  • Customer service
  • Improving your user experience
  • Marketing
  • Fraud prevention
  • Regulatory requirements

2. We only collect data that we need for the purposes mentioned above

3. We delete your personal data when we no longer need it

4. We don’t sell your data

5. We keep your data secure

Below you can read more about how and why we collect and store your personal data – and who we share it with.


Fulfillment of your order

To handle your order, we need some information from you. When you place an order with us, you provide us with your name, address, email, phone number, payment method and, of course, which products you wish to purchase. We use the information to fulfill your order including sending an order confirmation and packing and delivering your order.

Customer Service

When you contact our customer service via email, chat or phone etc., we will register the personal data that you provide to us. Our customer service has access to all information about your order, so we can help you in the best possible way, whether you have questions about the status of your order, or if you need to return an item. Our customer service is also able to see any previous correspondence with you as this allows us to provide you with a better service.

If you use our “Notify Me”-service, we will use your email, in accordance with your request, to notify you when a certain item is back in stock.

Improvement of your user experience

We constantly strive to give you the very best user and shopping experience on our websites. We do that in different ways, but an important part of it is by tracking your browsing behaviour on our sites in order for us to improve the user friendliness, layout and overall experience of the sites. We do that by using cookies. You can read more about cookies HERE. We also use your browsing data to recommend you products that we think you might like.


In order for us to present you with the best possible fashion advice and most relevant news and marketing, we and our advertising partners use personal data to personalize the recommendations and promotions on our websites and to show you relevant advertising on other websites, social media networks and apps.

Doing this, we use information about your use of our websites and services including information such as order history, past correspondence and profile information. This information may be combined with other information which you have provided to our advertising partners or which they have collected themselves. Our partners may use cookies to collect information when you visit our websites. Read more about the cookies used on our website HERE.

Below you can read more about how we personalize our marketing towards our customer club members, the users of our app and through our marketing cookies.

I     Customer Clubs

If you have signed up to our customer club we use information about you to send you newsletters with offers, information about new styles, fashion guides etc., based on your preferences.

II     Our App

In our app you can choose to receive push notifications from us regarding campaigns. If you have activated location services on your mobile phone, we may use such information to send push notifications when you are near one of our stores.

At any time you can deactivate the notifications and location services in the settings on your mobile phone.

III     Cookie based marketing

Some of our marketing activities are based on cookies. Among other things, the marketing cookies that we use collect information about your style and size preference, device ID, geolocation based on your IP address and your general browsing behavior on our websites. These cookies also track which ads you have already seen, how many times you have seen them, whether you have clicked on any of them and whether or not you have placed an order after clicking.

We use that information to personalize the recommendations and promotions on our websites and to show you relevant advertising on other websites such as social media networks and comparison shopping engines as well as on other applications. For instance, if you have looked at a specific pair of jeans, we may present you with adds for that pair of jeans or similar on your social media news feed.

In addition, we may also combine the information collected by cookies with your order history, past correspondence and other information you have provided us with for marketing purposes.

You can read more about our use of cookies HERE.

My Account

If you choose to create a personal customer account (My Account), you must provide us with your name and email address. You can also choose to give us your phone number and address.

My Account provides you with an overview of you shopping bag and your order history.

You can update or delete your account at any time by logging in.

Fraud prevention

We use the personal data submitted by you when you place an order for fraud detecting and fraud prevention purposes. For those purposes we may also receive additional information from our payment solution partners. 

Regulatory requirements

We use and store your personal data in order to comply with regulatory requirements, e.g. bookkeeping regulations.

Legal bases for collecting and using your personal data

We collect and use your personal data on the following legal bases:

1. Our performance of a contract

  • Fulfilment of your order

2. Our legitimate interest

  • Customer service
  • Improvement of your user experience
  • Fraud prevention

3. Your consent

  • Customer clubs
  • My Account
  • Marketing through push messages in our app
  • Cookie-based marketing

4. Our legal obligations

  • Regulatory requirements


We only store your personal data for as long as it is necessary to fulfill the purpose for which it was collected or to comply with regulatory requirements, e.g. bookkeeping regulations in the countries where we operate. When this is no longer the case, the information will be automatically deleted. 

You can also request us to delete personal data. We will comply with such request unless we are obligated to store the information for regulatory reasons or unless the information is relevant due to a pending legal case/dispute.